TRACTION Ai SEO
Your next customer isn't just searching Google. They're asking ChatGPT, Gemini, Perplexity and Grok which businesses to trust. We make sure yours is the answer.
As a leading AI SEO agency, Traction Ai SEO helps UK businesses build visibility across every AI platform that matters. Not theory. We're already doing it.

Trusted by UK businesses across finance, healthcare, professional services, automotive and the trades.
WHY IT MATTERS NOW
Search behaviour has shifted faster than most businesses realise. A growing proportion of your potential customers now open ChatGPT, Gemini, Perplexity or Grok before they open Google. They ask questions, get recommendations, and make shortlists without ever clicking a search result. If your business isn't visible in those answers, you're not in the running.
Over a third of UK adults now use AI tools regularly for research and recommendations. For professional services, finance and B2B, that figure is higher still and rising every month.
Traditional SEO gets you onto Google's results pages. AI SEO gets you cited, recommended and named by the AI systems your customers are already using to make decisions.
The businesses building AI search visibility now are capturing audiences their competitors don't even know exist. That window will not stay open indefinitely.
OUR SERVICES
We don't offer AI SEO services as an add-on to a broader digital service. It is the only thing we do, which means we do it properly.
We analyse your current visibility across ChatGPT, Gemini, Perplexity, Google AI Overviews, Microsoft Copilot and Grok. You get a clear picture of where you stand and what it would take to change it.
Learn moreWe restructure and rewrite your content so AI systems understand, trust and cite your business when your customers ask the questions that matter to you.
Learn moreSchema markup, entity definition, structured data and site architecture built around how AI systems crawl, interpret and reference content.
Learn moreMonthly tracking of when and where AI systems mention and recommend your business, with clear reporting and ongoing refinement.
Learn more
WHO WE ARE
Guy Prince and Matt Whiteman have been working in SEO for longer than most people in the industry. Between them they have helped hundreds of UK businesses build search visibility through every major algorithm change, every platform shift and every new channel that has emerged over the past two decades.
When AI search began changing how people find businesses online, they didn't bolt it onto an existing service list. They built Traction Ai SEO as a dedicated operation to do one thing properly.
The proof is already there. A commercial finance broker site we launched just one month ago is generating enquiries on a daily basis, sourced directly from ChatGPT, while traditional Google SEO is still building momentum in the background. AI search didn't wait for Google to catch up. Neither should your business.
CLIENT RESULTS
month since launch
enquiries from ChatGPT
of Google organic, already
Business Van Finance is a UK commercial vehicle finance broker. We launched the site just one month ago. While traditional Google SEO is still building momentum in the background, the site is already generating enquiries on a daily basis sourced directly from ChatGPT. AI search did not wait for Google to catch up.
THE PROCESS
We audit your current visibility across all major AI platforms and identify exactly where and why your business is not being cited. Delivered within 48 hours, no obligation.
We build your bespoke plan built around our AI SEO Traction framework covering content restructuring, schema implementation, entity optimisation and a 90-day visibility roadmap.
We build it, monitor it and refine it. Monthly reporting shows you exactly when AI systems start recommending your business and tracks progress over time.
FREQUENTLY ASKED QUESTIONS
Our free AI SEO audit tells you exactly where your business currently stands in ChatGPT, Gemini, Grok and Google AI Overviews, and what it would take to change that.