TRACTION Ai SEO

    The UK's Specialist AI SEO Agency

    Your next customer isn't just searching Google. They're asking ChatGPT, Gemini, Perplexity and Grok which businesses to trust. We make sure yours is the answer.

    As a leading AI SEO agency, Traction Ai SEO helps UK businesses build visibility across every AI platform that matters. Not theory. We're already doing it.

    Traction Ai SEO Graphic

    Trusted by UK businesses across finance, healthcare, professional services, automotive and the trades.

    WHY IT MATTERS NOW

    Your website ranks on Google. But without expert AI SEO services, what happens when your next customer asks ChatGPT?

    Search behaviour has shifted faster than most businesses realise. A growing proportion of your potential customers now open ChatGPT, Gemini, Perplexity or Grok before they open Google. They ask questions, get recommendations, and make shortlists without ever clicking a search result. If your business isn't visible in those answers, you're not in the running.

    AI search is growing fast

    Over a third of UK adults now use AI tools regularly for research and recommendations. For professional services, finance and B2B, that figure is higher still and rising every month.

    Most businesses are invisible in it

    Traditional SEO gets you onto Google's results pages. AI SEO gets you cited, recommended and named by the AI systems your customers are already using to make decisions.

    Early movers take the ground

    The businesses building AI search visibility now are capturing audiences their competitors don't even know exist. That window will not stay open indefinitely.

    OUR SERVICES

    AI SEO Services Built for the Way People Search Today

    We don't offer AI SEO services as an add-on to a broader digital service. It is the only thing we do, which means we do it properly.

    AI SEO Audit

    We analyse your current visibility across ChatGPT, Gemini, Perplexity, Google AI Overviews, Microsoft Copilot and Grok. You get a clear picture of where you stand and what it would take to change it.

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    AEO Content Strategy

    We restructure and rewrite your content so AI systems understand, trust and cite your business when your customers ask the questions that matter to you.

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    Technical AI Optimisation

    Schema markup, entity definition, structured data and site architecture built around how AI systems crawl, interpret and reference content.

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    AI Visibility Monitoring

    Monthly tracking of when and where AI systems mention and recommend your business, with clear reporting and ongoing refinement.

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    Guy Prince, Founder

    WHO WE ARE

    Decades of SEO Experience. The AI SEO Agency Built for the Future of Search.

    Guy Prince and Matt Whiteman have been working in SEO for longer than most people in the industry. Between them they have helped hundreds of UK businesses build search visibility through every major algorithm change, every platform shift and every new channel that has emerged over the past two decades.

    When AI search began changing how people find businesses online, they didn't bolt it onto an existing service list. They built Traction Ai SEO as a dedicated operation to do one thing properly.

    The proof is already there. A commercial finance broker site we launched just one month ago is generating enquiries on a daily basis, sourced directly from ChatGPT, while traditional Google SEO is still building momentum in the background. AI search didn't wait for Google to catch up. Neither should your business.

    CLIENT RESULTS

    AI SEO Agency Results: More Enquiries from ChatGPT Than Google.

    1

    month since launch

    Daily

    enquiries from ChatGPT

    Ahead

    of Google organic, already

    Business Van Finance is a UK commercial vehicle finance broker. We launched the site just one month ago. While traditional Google SEO is still building momentum in the background, the site is already generating enquiries on a daily basis sourced directly from ChatGPT. AI search did not wait for Google to catch up.

    THE PROCESS

    Our AI SEO Agency Process: From Invisible to Recommended in Three Steps

    1

    Free AI SEO Audit

    We audit your current visibility across all major AI platforms and identify exactly where and why your business is not being cited. Delivered within 48 hours, no obligation.

    2

    AI SEO Traction Strategy

    We build your bespoke plan built around our AI SEO Traction framework covering content restructuring, schema implementation, entity optimisation and a 90-day visibility roadmap.

    3

    Implementation and Monitoring

    We build it, monitor it and refine it. Monthly reporting shows you exactly when AI systems start recommending your business and tracks progress over time.

    FREQUENTLY ASKED QUESTIONS

    Your AI SEO Questions Answered

    Traditional SEO focuses on ranking in Google's blue link results. AI SEO focuses on getting your business cited, named and recommended by AI systems including ChatGPT, Gemini, Perplexity, Grok and Google AI Overviews. As more people use AI to research suppliers and make purchasing decisions, visibility in these systems is becoming as commercially important as Google rankings.

    Yes, and we have live proof. AI systems pull from indexed web content, structured data, entity recognition and third-party citations. By optimising your content architecture, schema markup and authority signals, we make it significantly more likely that AI systems surface your business when relevant questions are asked. We track this monthly and report on it transparently.

    It varies by sector and competition level. Most clients start seeing AI citation increases within six to twelve weeks of content and technical changes being implemented. Some lower competition sectors see movement faster. We monitor this continuously and report every month.

    Find out if AI search is sending leads to your competitors

    Our free AI SEO audit tells you exactly where your business currently stands in ChatGPT, Gemini, Grok and Google AI Overviews, and what it would take to change that.

    Delivered within 48 hours
    No obligation, no sales pitch
    Plain English, no jargon
    Get your free AI SEO audit