Two SEO Specialists Who Saw the Shift Coming
Traction Ai SEO was built by people who have spent years getting UK businesses found online, and who recognised early that the way people search was changing.
Why We Built Traction Ai SEO
Guy Prince and Matt Whiteman have worked in SEO for longer than most people currently working in the industry. Between them they've helped a wide range of UK businesses build genuine, lasting search visibility, through algorithm changes, platform shifts, and every new channel that's emerged over the years.
When AI powered search began changing how people research and choose businesses, it was clear this wasn't a passing trend. People were starting conversations with ChatGPT and Gemini instead of typing into Google, and getting confident, direct recommendations instead of a list of links to click through.
Rather than treat this as an add-on to existing services, Traction Ai SEO was built as a dedicated, focused operation, built specifically around how AI systems find, evaluate and recommend businesses.
The results speak for themselves. A site we launched just one month ago is already generating daily enquiries sourced directly from ChatGPT, while traditional Google SEO is still building momentum in the background. Start with a free AI SEO audit to find out where your business currently stands.
Guy Prince and Matt Whiteman
Guy Prince
Co-founder of Traction Ai SEO, with a long background in SEO and digital marketing for UK businesses. Guy leads on strategy, client relationships and AI search positioning.
Matt Whiteman
Co-founder of Traction Ai SEO, with deep technical expertise across SEO, web development and AI systems. Matt leads on the technical implementation behind every AI SEO Traction strategy.
How We Work
Direct access. You work with Guy and Matt directly, not an account manager passing messages back and forth.
No long contracts. We earn the right to keep working with you every month through results, not a lock-in agreement.
Plain English, always. No jargon, no padding, no reports designed to look impressive rather than be useful.
Traction Ai SEO is a trading style of Traction Tactics Limited, a UK registered digital agency based in Hampshire.
Ready to Find Out Where You Stand?
Start with a free, no obligation AI SEO audit.
Get Your Free AI SEO Audit